Quick Thoughts from Pinnacle EMS 2012

Last year one of the Pinnacle attendees was quoted to say it wasá”the most innovative and thought-provoking event of the year.” áThis yearáI will have to admit that this truly has been one of the best conferences I have attended in a while for the quality of the discussions and relationships it has initiated. áFrom the pre-conference power seminars to the keynote and concurrent general sessions, attendees have consistently been challenged with new ideas relating to the future direction and operations of EMS.

On Monday, I attended the session on “Effectively Using Social Media” with Greg Friese, Carissa O’Brien, and Skip Kirkwood. áEven though I work with social technology every day, I still heard many practical and well thought out approaches such as learning to leverage social technology internally first before trying to promote it outwardly – especially as a large organization. áAetna was a great example of how some organizations are really doing social right. áRelating it more directly to EMS services, there was talk of developing not just a social media “policy” of “dos and don’ts” but a “strategy” of what you hope to accomplish with it. áSocial is also not something you simply assign to the young intern because they might be comfortable with technology, but must be directed as a strategic corporate resource. áListening is the best way to begin, but thisáis not just how you need to get started in social media, but more importantly how you stay engaged.á There are several listening tools that can help you know what is being said about you and to help you take appropriate action which may, or may not, involve a “social” response. áThere were several other points I found worth noting and they can be found in my Twitter feedágoing back to July 16. áOpposite this session was the wildly popular “Community Paramedicine” session facilitated by Kevin McGinnis, Chris Montera, Anne Robinson, Brent Myers, and Gary Wingrove. áThis was clearly a topic of interest to many throughout the week.

Tuesday brought several more good pre-conference sessions such as the “Implementing ‘Just Culture’ to Improve Safety in Your Organization” with Paul LaSage, Larry Boxman, and Michael Greene as well as user group meetings including FirstWatch and MARVLIS. áFinally, the “Leadership Under Fire” keynote presentation by Navy SEAL Lt. Cmdr. John “Jocko” Willink really fired folks up. áMany interesting parallels were drawn between military operations in Ramadi and the daily operations of EMS across the country. áThe concept of “extreme ownership” seemed to strike a chord with every manager in the room. áWhile it can be difficult to try to summarize all of the details Jocko shared with us, he helped make it concise in his own summary admonishing us to “Cover & Move” (translated as working as team), Simplifying operations for maximum effectiveness, Prioritizing and Executingásequentiallyáon those most important objectives, and Decentralize command through empowering your workers with “extreme ownership”. áIf this session was recorded, I suggest trying to find a copy of it to watch.

Wednesday began with the tradition of topical breakfast discussions and was followed by an address from Jay Fitch asking “Is Your Organization Agile or Fragile?” áAfter literally breaking some metaphorical “dinosauráeggs”, Jay introduced some of the drivers of change in our industry and described the foundation of agility to include effective Leadership, appropriate Processes (use of data and technology), and cultivating a Performance-based culture. áUsing a Star Trek metaphor, Jay suggested we keep focus on our “prime directive.” áHis “homework assignment” to everyone was to think of at least 2 or 3 “stupid” things your agency as non-value-added processes to be removed in order to improve the customer experience.

The mostáprovocativeásession of the day had to be the “Game-Changers for EMS & Fire Deployment” with Mike Ragone and Guillermo Fuentes which was an abbreviated version of the longer pre-conference session the day before entitled “This Changes Everything: Future Operational Models for Public Safety.” áThere were several jabs taken at traditional fire services questioning our attitude toward response and how it is likely to change with the pressures of decreasing numbers of actual fire calls, increase in the number of medical responses, and decreasing budgets causing politicians to reconsider current funding levels as well as basic business models for emergency response. áMy tweets on several of these sometimesáirreverentástatements drew immediate and interesting debate on Twitter. áProbably my favorite discussion was centered around the deployment of heavy fire equipment for medical calls. áFor comparison, a responding SUV has a per mile cost of $3.42 while an engine has a mileage rate of $28.22 and trucks are up to $33.05 per mile. áIn many cases, these “first responders” arrive only one minute before advanced medical assets so what is the real value of this substantial cost? áThese questions were meant to evoke some passion as a recognition that political changes due to economy and lower tax revenues is causing local governments to re-evaluate public safety spending in general. á The real question was about how do Fire and EMS services adapt to these new realities?


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