Last year one of the Pinnacle attendees was quoted to say it was â€the most innovative and thought-provoking event of the year.â€ This year, I will have to admit that this truly has been one of the best conferences I have attended in a while for the quality of the discussions and relationships it has initiated. From the pre-conference power seminars to the keynote and concurrent general sessions, attendees have consistently been challenged with new ideas relating to the future direction and operations of EMS.
On Monday, I attended the session on â€œEffectively Using Social Mediaâ€ withÂ Greg Friese,Â Carissa Oâ€™Brien, and Skip Kirkwood. Even though I work with social technology every day, I still heard many practical and well thought out approaches such as learning to leverage social technology internally first before trying to promote it outwardly â€“ especially as a large organization. Aetna was a great example of how some organizations are really doing social right. Relating it more directly to EMS services, there was talk of developing not just a social media â€œpolicyâ€ of â€œdos and donâ€™tsâ€ but a â€œstrategyâ€ of what you hope to accomplish with it. Social is also not something you simply assign to the young intern because they might be comfortable with technology, but must be directed as a strategic corporate resource. Listening is the best way to begin, but this is not just how you need to get started in social media, but more importantly how you stay engaged. There are several listening tools that can help you know what is being said about you and to help you take appropriate action which may, or may not, involve a â€œsocialâ€ response. There were several other points I found worth noting and they can be found in myÂ Twitter feedÂ going back to July 16. Opposite this session was the wildly popular â€œCommunity Paramedicineâ€ session facilitated by Kevin McGinnis, Chris Montera, Anne Robinson, Brent Myers, and Gary Wingrove. This was clearly a topic of interest to many throughout the week.
Tuesday brought several more good pre-conference sessions such as the â€œImplementing â€˜Just Cultureâ€™ to Improve Safety in Your Organizationâ€ with Paul LaSage, Larry Boxman, and Michael Greene as well as user group meetings includingÂ FirstWatchÂ andÂ MARVLIS. Finally, the â€œLeadership Under Fireâ€ keynote presentation by Navy SEAL Lt. Cmdr. John â€œJockoâ€ Willink really fired folks up. Many interesting parallels were drawn between military operations in Ramadi and the daily operations of EMS across the country. The concept of â€œextreme ownershipâ€ seemed to strike a chord with every manager in the room. While it can be difficult to try to summarize all of the details Jocko shared with us, he helped make it concise in his own summary admonishing us to â€œCover & Moveâ€ (translated as working as team), Simplifying operations for maximum effectiveness, Prioritizing and Executing sequentially on those most important objectives, and Decentralize command through empowering your workers with â€œextreme ownershipâ€. If this session was recorded, I suggest trying to find a copy of it to watch.
Wednesday began with the tradition of topical breakfast discussions and was followed by an address from Jay Fitch asking â€œIs Your Organization Agile or Fragile?â€ After literally breaking some metaphorical â€œdinosaur eggsâ€, Jay introduced some of the drivers of change in our industry and described the foundation of agility to include effective Leadership, appropriate Processes (use of data and technology), and cultivating a Performance-based culture. Using a Star Trek metaphor, Jay suggested we keep focus on our â€œprime directive.â€ His â€œhomework assignmentâ€ to everyone was to think of at least 2 or 3 â€œstupidâ€ things your agency as non-value-added processes to be removed in order to improve the customer experience.
The most “provocative” session of the day had to be the â€œGame-Changers for EMS & Fire Deploymentâ€ with Mike Ragone and Guillermo Fuentes which was an abbreviated version of the longer pre-conference session the day before entitled â€œThis Changes Everything: Future Operational Models for Public Safety.â€ There were several jabs taken at traditional fire services questioning our attitude toward response and how it is likely to change with the pressures of decreasing numbers of actual fire calls, increase in the number of medical responses, and decreasing budgets causing politicians to reconsider current funding levels as well as basic business models for emergency response. My tweets on several of these sometimes ‘irreverent’ statements drew immediate and interesting debate on Twitter. Probably my favorite discussion was centered around the deployment of heavy fire equipment for medical calls. For comparison, a responding SUV has a per mile cost of $3.42 while an engine has a mileage rate of $28.22 and trucks are up to $33.05 per mile. In many cases, these â€œfirst respondersâ€ arrive only one minute before advanced medical assets so what is the real value of this substantial cost? These questions were meant to evoke some passion as a recognition that political changes due to economy and lower tax revenues is causing local governments to re-evaluate public safety spending in general. Â The real question was about how do Fire and EMS services adapt to these new realities?