Tag Archives: email

Social Media: The ‘Why’ Needs to Come First (Part 2)

In the first half of this two-part blog, I discussed the outwardly directed reasons for using social media.  Those are the reasons that relate to communicating a message from your organization to a specific audience.  Just like older media forms, social media provides a mechanism for telling your own story but without external filters and […]

Social Media: The ‘Why’ Needs to Come First (Part 1)

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Since I started “doing social media” back in 2009, I have found plenty of great articles with tips covering the “how-to” and etiquette for lots of specific social media tools (here are some good articles on Twitter, Facebook, and video blogging use for instance.)  There is even an excellent post on overcoming social media roadblocks.  Likewise, I have also heard […]